by David E. Henderson
click on link to full page story and to David E. Henderson's colum
(The League for the Advancement of New England Storytelling) The News and Story About New England Storytelling

"On Saturday, March 20, 2010, massmouth founders Norah Dooley, Doria Hughes, Andrea Lovett and Stu Mendelson were awarded the Brother Blue and Ruth Hill Award by the League for the Advancement of New England Storytelling in recognition of their extraordinary commitment and efforts to promote a broader understanding of the art of storytelling and the support of storytellers in the development of their art. It serves, as Brother Blue (Hugh Morgan Hill), has said, “To honor those who give their lives to storytelling to change the world.”
When the award was announced the crowd rose to their feet and cheered, in delighted recognition of all that massmouth has done to build storytelling in Massachusetts." - Laura Packer, Storyteller

Lanes Welcomes its New Director Yvonne Zinicola.I was nine and I asked my dad, "Can I have your movie camera? That old, wind-up 8 millimeter camera that was in your drawer?" And he goes, "Sure, take it." And I took it and I started making movies with it and I started being as creative as I could, and never once in my life did my parents ever say, "What you're doing is a waste of time." Never. And I grew up, I had teachers, I had colleagues, I had people that I worked with all through my life who always told me what you're doing is not a waste of time. So that was normal to me that it was OK to do that. I know there are kids out there that don't have that support system so if you're out there and you're listening, listen to me: If you want to be creative, get out there and do it. It's not a waste of time. Do it. OK?
A Red Pen to Improve Your Storytelling
By: K. Sean Buvala
There is an old comedy album, heard once in my youth, where the comedian says, “When you are trying to tell a story, try having a point. It makes it so much more interesting for an audience.”
I’ve attended a number of storytelling events of late that bring that old comedy routine to mind. I’ve wanted to hand the tellers a giant red pen, hoping they’d cut out, cross out and eliminate the bloated-ness of their tales.
Although it’s not always possible to have a clear cut point in telling folktales or world myths, it is important for storytellers to know “why” they are telling any particular story. If not, stories end up as rambling and meandering exercises in hearing ourselves talk. When that happens, the stories lose their interest and our audiences just lose interest.
It is easier to do the red pen routine with personal tales, so let’s begin there. First, understand that storytelling is an audience-centered art form. It’s not a form of therapy for the storyteller.
Grab yourself a piece of paper and do this exercise with me. First, choose a personal tale from your repertoire. Then imagine the type of audience you’ll be telling to and with. With those thoughts in mind, ask yourself this: Why am I telling the story? What is my point?
Identify this first thought, this singular crystal-clear point and write it across the top of the piece of paper. Use large, bold letters.
Underneath those big bold letters, write an outline your story. What’s first, second third.....sixth, etc? Try to include all the elements of your typical telling of that story, including those tangential side trips you might be normally inclined to make.
Now comes the step so many tellers are unwilling to make. Grab your red pen. Re-read your main point. Go down your outline and ask yourself for each numbered item, “Does this item illustrate or lead to my main point?” If it does not, cross it out.
This is the point where some storytellers start to reach for the oxygen mask. “But, but, what you want me to cut out is (funny, cute, touching, meaningful, pretty, insightful, witty, makes my grandma laugh, tells people I love dogs, will save the world, etc). I couldn’t cut out that part.” Yes, you could. Yes you should. If it does not move your story towards your main point for the audience that you are addressing, then draw a line through it and drop it from you story. Most likely, the parts you’ve redlined are or could become stories in their own way.
The process I have just described is a good exercise to do with your storytelling coach. Ask that person to help you identify and redline the excessive parts of your story, those parts that drag down your work. One of the challenges with storytelling as an art from is our excessive focus on internal (“How does your storytelling make you feel?”) coaching, so it may be hard to find a mentor that will be honest with you. You may need to assure your coach that it’s okay to have an opinion.
This ability to redline one’s work, to focus on the needs of the audience, is essential for good storytelling. Tellers who are unwilling to red line their stories just leave me wishing for the door. A storyteller who tells a story that has been redlined and crafted leave me wishing for more of their craft. Isn’t that the goal- building a love for stories and storytelling in our audiences?
This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like?
As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature … something I take for granted and wish I were better at doing. So I must stop, and dig down to explain the essential pillars of organizational storytelling.
Storytelling is about life. It is about sharing the human experience, something that is a common thread that tends to touch and connect with something inside each of us … that makes us laugh, or perhaps cry, or maybe just contemplate. We listen to a great story, and we often will retell it to a family member, friend or colleague.
As I find often during consulting, storytelling can easily be used to communicate vision, concepts, ideas and build consensus for an organization or company.
If you are the storyteller, you must love your story. You must believe in what you are sharing, passionately. You must bring it to life so that the story is right there, living between you and the audience.
A curious image, like a photo, can help … so long as it is closely tied to the story. Here’s a great example of corporate storytelling, using a photo. It was shot by my good friend, Ed Lallo, an Austin-based professional photographer who started his career in the newspaper business … so he knows how to tell a story with his camera.
There are as many different kinds of stories as colors in the rainbow. Just visit the National Storytelling Festival in Jonesborough, Tennessee. If you are interested in learning the spectrum of storytelling that might be applied to your organization, that’s the place to hear amazing storytellers and techniques. Yet, each story is about people. Not about concrete roads, buildings, companies, software, products, manufacturing plants or stuff … but about people, most often an individual who has experienced something in life. The story could be about the storyteller.
My old friend and colleague, Michael Deaver, was a masterful storyteller. He said that good storytelling must contain emotional, logical and analytical elements, working together, to capture attention. I agree. The emotional piece touches our hearts; the logical piece just makes sense; and, the analytical part is supported by facts and figures. We can tell a great story that might lack either the logical or analytical pieces but … it’s got to connect with the audience emotionally in order to really work.
Storytelling must also be timely and relevant to what’s happening in the world around us. Otherwise, while it could be a good story, it lacks perspective and context.
While many people in public relations agree about the value of organizational storytelling, few practice it. There’s got to be a significant paradigm shift, from being overly obsessed with marketing, sales and promotion, and embracing a new style that is more sharing, more conversational, more open, more credible and transparent.
Let’s get something off the table – most press releases (at least 99.9997 percent of them) are not stories. They are sales promotion pieces, and that’s one reason why news releases are so ineffective in today’s world, whether to get the media’s interest or to capture the attention of anyone else. If, on the other hand, news releases were, God forbid, written as legitimate stories, I predict they could be wildly successful. But, they are not.
Techniques for organizational storytelling, and many more elements of contemporary communications leadership are detailed in my new book, Making News in the Digital Era (www.thedigitalera.net).
New Year’s Resolutions for Storytellers
By: K. Sean Buvala
Resolve to tell more often. For beginner or advanced, storytelling is an art. You only get better with practice and experience. Sitting here at your computer, wishing “I wish I could tell stories!” will not make it so. Go find for yourself an audience at your local school, crisis shelter, or library. Somewhere there is an audience for you. And they will be so genuinely happy that you came to be with them that you will glow with your excitement- and humbled about how powerful the words you speak become when shared from person to person.
Resolve to hear tellers more often. Listening to others tell is a joy. You’ll learn of more styles and methods, voices and pacing, gestures and responses. Join a guild, or perhaps go to a concert, but hear others tell, live, as often as you can. Better yet, be sure to attend one of the many conferences and festivals held throughout the U.S. and the world. Don’t forget- when you do get to a festival and there are “story swaps” which are open to all . . . see my first resolution.
Resolve to spend time in the public libraries. Research is an important part of being a teller. There are dozens of ancient tales, from the Grimm stories to Aesop’s tales, that are waiting to have your energy and your breath behind them. Maybe even spend some time at some large used book sale . . . the smell of paper and binding might just allow your mind to relax enough to uncover true “gems” among the neat, precise stacks of the library or in the dusty, topsy-turvy piles of used books.
Resolve to build your personal library. Buy a cassette tape, a CD or book once per month. Help support your fellow tellers and their efforts to promote this fine art. Having just the right story or reviewing a technique is one of the true joys in building your personal library.
Resolve to help someone else learn the art of telling. There are many people you will encounter who will also say “I wish I could tell stories . . . ” Encourage them, share with them you knowledge of resources, both online and offline. Lend them a book or tape from your library. Go together to a concert. Video tape each other’s telling and share a critique session over coffee. Share a library and lunch trip.
Br.Blue has joined The Ancestors -Laura Packer
We ain’t nothin’ but music wrapped in a body made of snow.”
On Tuesday night, storytelling night, November 3, 2009, our beloved
mentor, teacher and self-proclaimed holy fool Brother Blue, left this
world to go home to be with the ancestors. We who remain are left so
very blessed by his presence in this world and in our lives. He
taught us how to live stories, not just tell them. He told us that
storytelling is God talking to God and modeled that every single day.
And when Blue listened, he listened powerfully with all his heart, all
his soul and all his strength. Anyone who has ever been near him
knows this. He didn’t just change the world, he changed worlds – every
single person he met. In the street, at festivals, in prisons, at
storyteller gatherings, in the offices of academics and wherever there
was music.
If Blue were here to talk about himself now he would say, “Don’t
remember Blue. Remember Ruth. Ruth is truth.” Ruth, Blue’s amazing
wife who has kept him from floating off into the clouds for decades,
is doing about as well as can be expected. She has asked that everyone
give her some time. She knows you are thinking of her and needs a
little space right now.
Brother Blue passed peacefully – he was ready. He got to tell one
last story to his beloved Ruth and then let go. As far as we can tell
he was not in pain.
Plans for services are underway. Any news and information can be
found at http://www.laurapacker.com/brotherblue You can also leave
your memories of Blue and messages for Ruth. Please pass this
information on to anyone who you think would be interested.
Blue once said, “When you tell a story, you tell it to all creation.
It's cosmic. It never goes away.” Blue is story. He will always be
with us. Go and tell your stories.

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By Michael C. Gilbert, June 22, 2009
I'm teaching about Blog Networks and other social media this week and I've realized a blunt truth:
There is a wrong way and a right way to approach social media. The wrong way results in anxiety, blind risk, expense, low-value list building, and empty lessons. The right way results in clarity, methodical growth, managed risk, network effects, husbanding of resources, high-value organizing of influencers, and ongoing learning.
Almost every organization is pursuing social media the wrong way. It's easy to understand why this is the case. We have been playing catch up for years with new communication technology. New words and brands come flying at us every time we turn around. Vendors and others who are themselves anxious about the wagons to which they have hitched themselves keep telling us that we'll "fall behind". (That destructive pattern has been going on for almost twenty years!) We are insecure about our ability to make decisions in a field that seems dominated by the language of "experts".
What that means is that our "strategic" approach for social media is basically a combination of Hype, Anxiety, and Hope. You can remember this by its abbreviation: HAH! (You're right. I don't think much of this approach. There is just too much at stake.) The symptoms of this approach are widespread. I'll describe three.
The first key symptom of HAH! is found in the language used to focus our social media projects. Very often, projects are defined like this: Develop a Facebook Strategy. Invest in Twitter. Start a Blog. The questions involved are similarly phrased: In which social network (defined as a branded, commercial, walled garden of online communities) should we develop a presence? (Should we put time into MySpace or LinkedIn?) There is a theme in all this language. Do you see what it is? The framing language is on the medium or the tool, not on the people, relationships, or outcomes.
A second important symptom of HAH! is what might be described as fashion consciousness. Before you skip over this paragraph because you think it can't possibly apply to your organization, ask yourself these questions: How often do you wonder what your peer organizations are doing and how your practices do or don't fit in? Do you find yourself concerned with whether Twitter is a flash in the pan or a long term trend? Are you tickled in any way by the "coolness" of a particular tool or site? When you ask about "best practices", do you really mean what the organizations you respect are doing? Do you worry about "falling behind"? Any of these can be justifiable questions, in a narrow context. But when taken as a whole they show how much you are being guided by the crowd. And the crowd in this case is not your stakeholders, who are the ones that should in fact guide you, but rather the organizations that you consider your peers. However professional the veneer, that is still a herd mentality.
The last major symptom I'll mention here is about who we are really trying to please and influence. Often, even though we can't really talk about it this way, our real stakeholders are internal. This has been going on for years and shouldn't come as any surprise. You're not building a website for your stakeholders; you're building a website for your board. You're not building an email newsletter to empower the people who receive it; you're building a great portfolio piece. There's nothing inherently disingenuous about this; it's that we're not all that candid about it most of the time. Thus, when we discuss our communication projects, we muddy up the waters when it comes to clear criteria for success.
Although they are seemingly intangible, as individuals and as organizations, relationships are what matter to us most. Relationships among our stakeholders is the defining characteristic of social media. Relationships are the building blocks of all our social assets. And when it comes to raising money, mobilizing activists, recruiting volunteers, building community, serving people, bringing in visitors, and so on, social assets generate all the rest of our assets.
Focusing on relationships is easier said than done. In fact, we talk about it all the time, but we usually don't operationalize it. Although I've built a lifetime of professional work around trying to develop the practices for doing just that, I still feel like I am just scratching the surface. That said, in pursuing social media, there are a few key practices I want to mention here to help pull us away from HAH! and back toward a focus on relationship building.
First, follow your stakeholders. Social media is about everyone being both an ear and a voice, both a consumer and a producer of information. Thus it is the ears of our current stakeholders who will help direct our own listening and it is the voices of our current stakeholders that we should first empower. This means working from the inside out, building on your assets, rather than just going where you think there are new people, which is grasping from a place of weakness.
Second, you must know who speaks and who listens to whom. To begin with this means a thorough, well-designed inventory of every voice in your networks - the bloggers, the bookmarkers, the forwarders, the speakers, the commenters, the social networkers, and so on. It's an inventory of every blog, bulletin board, social network, mailing list, profile, website, that have voices aligned with your communities of practice, starting with the voices of your stakeholders and working your way out.
But that inventory must evolve into a sustainable practice as well. I call this "systems for scaling up listening", but you can call it aggregation, ongoing network monitoring, or paying attention to your communities of practice. What you do with these systems is much more than just passive observation. You use this knowledge in your own outbound communication, using your influence to strengthen the bonds of your communities and to grow their size through the influence of your stakeholders.
Third, you have to keep working to make relationships as tangible as publications. One of the best ways to do this is through new metrics and you can get a lot of those from your inventory and listening systems. Measurements of how many people in your networks are speaking up, how robust the conversations are about your common causes, how much reach your stakeholders have, and how richly interconnected they are with each other are all useful places to start.
But you can also build tangibility in other ways. Use network diagrams to explain things to each other. Have the paths of engagement of your stakeholders defined visually and make a poster out of it. Honor stakeholders, even if it's just internally, with weekly or monthly memos about who stands out as most building connections. Name your projects after relationship goals and people strategies, rather than after commercial tools or technologies.
Finally, set forth on a course to think about social media as social media. Study social network analysis and communication centered technology planning. Develop a culture that thinks of your stakeholders as producers.
However simple they may be, there are some big ideas here. If you're not prepared to do an inventory, to take listening systems seriously, to develop new metrics, to make relationship building tangible, or to commit to network and communication centric thinking, then what you need to do is keep the door open to change in some fashion. I have five suggestions.
(1) Go through all the projects and strategies that touch on social media. Rename them in terms of relationship goals. Rewrite their objectives in a similar manner. Try to expunge every mention of tools and websites until you are absolutely sure that they're not what's guiding you.
(2) Get together with your colleagues and craft a principle of network and relationship building based on these ideas and the best of your own personal experience. Steal something of mine if you like or come up with something better. Put that principle on the wall in the office.
(3) Assign a person to keep you honest. With the full knowledge of other colleagues and the support of their superiors, give someone the job of bringing up when they notice a process drifting away from (or never even starting with) relationship building.
(4) Find peers who are doing it right. Not the peers who have the "best" Facebook page or the ones with a robust Twitter feed, although those things are the most visible and tangible. Rather, seek out those peers who are finding ways to measure the things that matter - the empowered voices of their stakeholders, the richness of their network, and so on - and ways to manage from those measurements.
(5) Finally, reduce your listening to the experts who are sending the wrong messages and seek out those who are sending the right ones. I'm as addicted to news about new tools as anyone, but it's a thousand times easier for experts to expound on the tangible aspects of one tool or another than it is for them to help us get grounded in the relationship and community fundamentals that are what social media are all about.
Do it right.